Yellow Convenience Stores: Facebook application
Advertising Agency: McCann Erickson Israel
VP Creative: Eldad weinberger
Creative Directors: Nir Refuah, Nir Levi
Copywriters: Assaf zelikovitch, Yoav habel
Social media: Danna Blum
Art director: Maayan Froynd

3 Comments
Nice.
But I didn't know convience stores were there to make people happy.
online marketing is the best media usage now. no doubt.
ikea did better
http://adsoftheworld.com/media/online/ikea_facebook_tag
I agree. Pretty cool. But I'm not sure what the connection to the fun is.