Xbox Halo 4: Live ad

The new game from Xbox saw players fight a war against all odds to save the future of mankind. McCann London and UM created a campaign to recruit gamers to join this war, and the resulting ‘Roll of Honour’ facebook-integrated TV commercials celebrated and thanked those who had signed up to fight. Willing recruits from the UK, Spain, France and Germany who had enlisted had their Facebook names and profiles personally featured in the television commercials, along with live-fed data from the Xbox LIVE online gaming network.

Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Lolly Thomson
Art Director: Matt Statham
Copywriter: Chris McDonald
Account Director: Richard Pike
Account Manager: Michael Burgoyne
Account Executive: Saminder Khaneka
Managing Partner: Tom Rothenberg
Project Manager: Francois Camillieri
Producer: Danielle Connolly

1 comment

JimCompton-Hall's picture
64 pencils

Nice idea for any game with online play.
But in a market saturated with reality, why are they trying to be real? Shouldn't they be celebrating their differences rather than going against their natural USP?


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