Wunderman: Greensaver

This is an innovative advertising effort from WPP’s green mandate to persuade its client’s employees to switch off their idle computer monitors. The fact is that 100 computer monitors left on overnight waste loads of energy (120Wh) and pump out plenty of CO2 (51.6kgs).

In order to persuade the employees to reduce their company’s carbon footprint, save energy and boost green credentials, they created unique screen savers which create visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use – such as a microwave or a colour copier.

Advertising Agency: Wunderman London, UK
Executive Creative Director: David Harris
Copywriter: James Nester
Art Director: Chris Lawson

22 comments

dadada's picture
dadada
1719 pencils

great idea!

where can i download this screen saver please?

Everybody is creative, be yourself.

ivan's picture
ivan

Ivan Raszl, admin of AotW

Wordnerd's picture
Wordnerd
6662 pencils

well done

Guest's picture
Guest

are you serious? ive never heard that shit before.

royschellekens's picture
royschellekens
390 pencils

Love it!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Camilo Machado's picture
Camilo Machado
35 pencils

I need this. Admittedly, I am a chronic offender.

sirvan's picture
sirvan
29870 pencils

Great. Awesome. Etc.

+++

"I love some things, and don't love some other things."

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice one, I will download it too...

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WillyLatasa's picture
WillyLatasa
616 pencils

Very cool, downloading right now!

"Bright ideas bring better results"

Guest's picture
Guest

It defeats the purpose if we are downloading and keeps it playing.....

Guest's picture
Guest

greensaver, great name!

Dadaism's picture
Dadaism
161 pencils

Is cool!
But people downloading it will keep it running as a message to tell others to off the computer?
or i just can't get it?

silvi's picture
silvi
4172 pencils

This really works!

Art Director for hire's picture
Art Director fo...
14 pencils

love it!

annavel's picture
annavel
107 pencils

Excellent

thenewguy's picture
thenewguy
127 pencils

I HATE this.

Come on. Someone had to say it.

hagemony's picture
hagemony
335 pencils

i downloaded and love it.

Marlus Lau's picture
Marlus Lau
1806 pencils

I agree it works.

Guest's picture
Guest

Bravo!!!!!!!!!!!

Guest's picture
Guest

Nice work...I will turn on my laptop for the whole night then, just to see it.

Guest's picture
Guest

Aren't those people the same that forget to switch off their computer as well? So before you turn off a monitor, you should waste some energy on that 'power button'.

Anyway, I like the microwave... but it could have had more action like exploding beans and mushrooms, a simple disaster.

Over and out.

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