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World AIDS Day 2011: Youth against Aids

Creative Directors: Oliver Drost, Christian Thron
Art Director: Burkhard Müller
Designers: Robin Janitz, Monika Weryha
Copywriters: Svenja Eggers, Nils Kock, Sebastian Peters
Motion Designer: Axel Rudolph, Markus Haken
Programmer: Jannick Garthen
Project Managers: Steffen Esders, Benjamin Fischer, Sophia Boddin

7 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Not taking any hostages, these guys. Brutal, blunt and direct. I can see the desperation that inspired this move, but... it's... hmm.

From a purely advertising standpoint, it's brilliant - every tear represents a 'vote', but since there's no election, it's holding 'religion' to ransom, which is going to piss the mighty fuck out of a massive part of the audience.

Holding the sacrosanct image of the Virgin Mary to ransom in some kind of twisted version of The Saw, making your audience willing contributors to a drowning, that's perverse. 'She' has nothing to do with the idiots in the Vatican: run the same campaign with the vatican in a jar and you'll get my vote. This one is too troubling as it is, and likely to backfire spectacularly.

I admire the thought behind this, but you've chosen the wrong captive.

andylefty's picture
andylefty
4539 pencils

Powerful mechanism.

Agreed about the Virgin Mary, what did she do lol.

thedesignaddict's picture
thedesignaddict
5415 pencils

Wonderful approach for bringing about awareness towards this archaic philosophy.

The FB page is really well done. Top drawer!

https://www.facebook.com/jugendgegenaids?ref=ts&sk=app_249329328458987

Temple's picture
Temple
10883 pencils

This new generation of "give a FB Like - see something happening physically" (instead of the tedious "like" to enter the trillionth competition) is interesting and very engaging.

Now, regarding the choice of a religious icon for the particular campaign, this is rather unfortunate.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice idea

Gime's picture
Gime
31 pencils

THIS IS SO OFFENSIVE!!!!!

Gime's picture
Gime
31 pencils

IT'S LIKE BLACKMAILNG AFTER KIDNAPING SOMEONE...SERIOUSLY GUYS, DO YOU REALLY THING THIS IS THE BET WAY OF REDUCING HIV? USE YOUR BRAINS WISELY

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