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Work Safe Alberta: Forklift

A series of viral/web videos were designed to get young workers to think about safety in their own workplace and to ask their boss five easy questions about safety...all at a dedicated site called bloodylucky.ca

Advertising Agency: RED the agency, Edmonton, Canada
Creative Director: Lori Billey
Art Director: Dennis Lenarduzzi
Copywriter: Ryan Kelly
Director: Jamie Way
Aired: October 2008

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9 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

it hurts.
it could have stop at that moment of pain..

Guest commenter's picture
Guest commenter

Bad.
Bad.
Bad.

dans-hq's picture
dans-hq
40 pencils

I can see why they were virals.
It's a scary outlook on the work environment.
It scared me and made me think twice, i guess that's a job well done.

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

adgoddess's picture
adgoddess
369 pencils

Weakest of all. And a clear rip off from Staplefahrer Klaus :)

Zidor's picture
Zidor
60 pencils

wtf?

adgent's picture
adgent

Nice shock factor for the folks who have busted there asses on a job site.

Guest commenter's picture
Guest commenter

this is a horrible pile of shit.
time to give up the industry, guys.

krautland's picture
krautland
3220 pencils

lame.

maiacopy's picture
maiacopy
5 pencils

Terrible example of fear arousing appeal. Too bad

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