Work Safe Alberta: Forklift
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A series of viral/web videos were designed to get young workers to think about safety in their own workplace and to ask their boss five easy questions about safety...all at a dedicated site called bloodylucky.ca
Advertising Agency: RED the agency, Edmonton, Canada
Creative Director: Lori Billey
Art Director: Dennis Lenarduzzi
Copywriter: Ryan Kelly
Director: Jamie Way
Aired: October 2008
9 Comments
it hurts.
it could have stop at that moment of pain..
Bad.
Bad.
Bad.
I can see why they were virals.
It's a scary outlook on the work environment.
It scared me and made me think twice, i guess that's a job well done.
Do not follow where the path may lead
Go instead where there is no path and lead a trail
Ralph Waldo Emerson
Weakest of all. And a clear rip off from Staplefahrer Klaus :)
wtf?
Nice shock factor for the folks who have busted there asses on a job site.
this is a horrible pile of shit.
time to give up the industry, guys.
lame.
Terrible example of fear arousing appeal. Too bad