Wonderbra: Wonderbra button

www.wonderbrabutton.it

Advertising Agency: Leagas Delaney Italia, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio
Released: April 2009

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5 comments

Wordnerd's picture
Wordnerd
6662 pencils

i got it from the explanation only. And i'm not sure if popping off buttons convince women to buy wonderbra. looks like another camapign adressing to men for me

Guest's picture
Guest

Oh, look ... a "viral" ad with 1800 views. Next time, show the boobs only.
Then you might get a chance to call it "viral".

Guest's picture
Guest

Well, i think is more correct to define it a Virus instead of a viral... i've seen lot of amazing ads from wonderbra. this is the worse. a silly and boring concept that will not make sell. even the photography is awful. italians...

patUDAY's picture
patUDAY
436 pencils

Idea in brief sounds great of button pops. How in reality you have done it.

UDAYpatwardhan@+91 22 98206 54722

live_comments's picture
live_comments
48 pencils

Did not found it efficient.

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