Advertisement

Wonderbra button

Published/Aired: 
April 2009
Description: 

Digital advertisment created by Leagas Delaney, Italy for Wonderbra, within the category: Fashion.

Advertising Agency: Leagas Delaney Italia, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio

Comments (5)

Log in or register to post comments

Highest Rated

live_comments's picture
live_comments
Activity Score 48

Did not found it efficient.

Wordnerd's picture
Wordnerd
Activity Score 6692

i got it from the explanation only. And i'm not sure if popping off buttons convince women to buy wonderbra. looks like another camapign adressing to men for me

Guest's picture
Guest

Oh, look ... a "viral" ad with 1800 views. Next time, show the boobs only.
Then you might get a chance to call it "viral".

Guest's picture
Guest

Well, i think is more correct to define it a Virus instead of a viral... i've seen lot of amazing ads from wonderbra. this is the worse. a silly and boring concept that will not make sell. even the photography is awful. italians...

patUDAY's picture
patUDAY
Activity Score 436

Idea in brief sounds great of button pops. How in reality you have done it.

UDAYpatwardhan@+91 22 98206 54722

live_comments's picture
live_comments
Activity Score 48

Did not found it efficient.

Advertisement