Wits University: Box Boy

In real life, it's not this easy to quit. Get a degree.

We created flash games and placed them on sites where high school students can download free games. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.

Advertising Agency: Saatchi & Saatchi Johannesburg, South Africa
Ben Du Plessis: Executive Creative Director
Jade Manning: Creative Group Head
Keshia Meyerson: Art Director
Olwen South / Russell Grant / Jeff Harvey / Musa Sithole: Copywriter
Released: March 2009

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4 comments

Blinvers's picture
Blinvers
81 pencils

Good...but far from the best ads from here.

Blinvers's picture
Blinvers
81 pencils

Good...but far from the best ads from here.

MatMad's picture
MatMad
30 pencils

I like the use of games for ads. but how many actually downloaded this? the game sounds so dull. you know you will be bored before even playing. i can't believe anyone would download this.

Guest's picture
Guest

its not easy to quit in real life. so get a degree........and that makes you quit the job easily????

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