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Wits University: Box Boy

Wits University: Box Boy
Your rating: None Average: 3.9 (9 votes)

In real life, it's not this easy to quit. Get a degree.

We created flash games and placed them on sites where high school students can download free games. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.

Advertising Agency: Saatchi & Saatchi Johannesburg, South Africa
Ben Du Plessis: Executive Creative Director
Jade Manning: Creative Group Head
Keshia Meyerson: Art Director
Olwen South / Russell Grant / Jeff Harvey / Musa Sithole: Copywriter
Released: March 2009

4 Comments

Blinvers's picture 79 pencils
Blinvers | Thu, 2009-06-04 15:01

Good...but far from the best ads from here.

Blinvers's picture 79 pencils
Blinvers | Thu, 2009-06-04 15:01
2

Good...but far from the best ads from here.

MatMad's picture 30 pencils
MatMad | Sun, 2009-06-07 11:00

I like the use of games for ads. but how many actually downloaded this? the game sounds so dull. you know you will be bored before even playing. i can't believe anyone would download this.

Guest's picture
Guest | Tue, 2009-06-30 07:23

its not easy to quit in real life. so get a degree........and that makes you quit the job easily????

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