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Pack Attack

Published/Aired: 
March 2009
Description: 

We created flash games and placed them on sites where high school students can download free games. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.

Digital advertisment created by Saatchi & Saatchi, South Africa for WITS, within the category: Education.

In real life, it's not this easy to quit. Get a degree.

Advertising Agency: Saatchi & Saatchi Johannesburg, South Africa
Ben Du Plessis: Executive Creative Director
Jade Manning: Creative Group Head
Keshia Meyerson: Art Director
Olwen South / Russell Grant / Jeff Harvey / Musa Sithole: Copywriter

Comments (6)

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Highest Rated

Guest's picture
Guest

yea it's effective for those fortunate enough to get an education.

capywriter's picture
capywriter
Activity Score 5509

at first I thought 'oh no, not another flash game'... but I like the insight and purpose of the games

jdstr8's picture
jdstr8
Activity Score 64

clever way to engage the audience and drive your message.....however i don't see this ad realistically solving the problem.

Blinvers's picture
Blinvers
Activity Score 81

Confused...

Readymade72's picture
Readymade72
Activity Score 20

Nice one... it's the kind of thing a student / school-leaver might actually download - and if even one kid thinks differently about the importance of getting an education, you've succeeded.

partially_impartial's picture
partially_impartial
Activity Score 91

I love it. Extremely effective.

Guest's picture
Guest

yea it's effective for those fortunate enough to get an education.

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