Wines of France: Francois The Talking Mime

Have a look:

Advertising Agency: GJP Advertising, Toronto, Canada
Creative Directors: Lisa Greenberg, Trevor Schoenfeld
Art Directors: Lisa McCoy, Louis Duarte
Copywriter: Lino DiNallo
Interactive Developers: Colin Sharp, Rob Gee
Producer: Barb Gibson
Editor: Jeff Jordan
Sound: Boombox Sound
Color: Alter Ego
Released: October 2008


Hibon's picture
3734 pencils

Great online ad !!! Funny doing this for Winnes of France,because ONLY in France they are not allowed to do this kind of work ...they have a law called Evin...but i believe every french can see this online ad !!!? , right? :)

Simple ideas are the best !

ragecg's picture
73 pencils

Wow, I was impressed with the simplicity of this site, yet it was VERY informative!

I'm a foodie, but ironically I don't drink much at all, especially wine, which for someone as interested in fine food as I am, is almost sacreligious.

But, after checking out this campaign, I was impressed by how they were able to communicate to people like me the differences between grades of wines and suggestive dish uses.

ragecg's picture
73 pencils

Also, Hibon, I had no idea that such a law was passed in France?

I mean, when I think of France and French food, I immediately conjure up the stereotypes such as Wine, and smoking. I learned something today:)

Hibon's picture
3734 pencils France you can not associate people & alchool on advertising, you have no TV ads for alchoolics drinks, etc, etc. (there is a very long list of restrictions because of the Evin law) and this does not change "la bonne bouffe et le pinard" and the french attitude. I believe that better than the Evin law is individual responsability and school education .

Remember: When you see a great french campaign for a beer, wine or champagne think about all the restrictions french creatives & copywriters had to deal with.

Simple ideas are the best !

buzzetcie's picture
30 pencils

Effectivement, en france ce n'est pas facile à cause de la loi Evin. Trop de contrainte !
En tout cas ce site est vraiment sympa !

luispiter's picture
2756 pencils
sneakyhands's picture
1857 pencils

i'll take soft and subtle is the mime doesn't. she comes with wine, right?

Guest's picture

colin sharp? i wouldnt hire him

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