Wines of France: Francois The Talking Mime
Have a look: http://www.francoisthetalkingmime.com
Advertising Agency: GJP Advertising, Toronto, Canada
Creative Directors: Lisa Greenberg, Trevor Schoenfeld
Art Directors: Lisa McCoy, Louis Duarte
Copywriter: Lino DiNallo
Interactive Developers: Colin Sharp, Rob Gee
Producer: Barb Gibson
Editor: Jeff Jordan
Sound: Boombox Sound
Color: Alter Ego
Released: October 2008


8 Comments
Great online ad !!! Funny doing this for Winnes of France,because ONLY in France they are not allowed to do this kind of work ...they have a law called Evin...but i believe every french can see this online ad !!!? , right? :)
Simple ideas are the best !
Wow, I was impressed with the simplicity of this site, yet it was VERY informative!
I'm a foodie, but ironically I don't drink much at all, especially wine, which for someone as interested in fine food as I am, is almost sacreligious.
But, after checking out this campaign, I was impressed by how they were able to communicate to people like me the differences between grades of wines and suggestive dish uses.
Also, Hibon, I had no idea that such a law was passed in France?
I mean, when I think of France and French food, I immediately conjure up the stereotypes such as Wine, and smoking. I learned something today:)
Yes....in France you can not associate people & alchool on advertising, you have no TV ads for alchoolics drinks, etc, etc. (there is a very long list of restrictions because of the Evin law) and this does not change "la bonne bouffe et le pinard" and the french attitude. I believe that better than the Evin law is individual responsability and school education .
Remember: When you see a great french campaign for a beer, wine or champagne think about all the restrictions french creatives & copywriters had to deal with.
Simple ideas are the best !
Effectivement, en france ce n'est pas facile à cause de la loi Evin. Trop de contrainte !
En tout cas ce site est vraiment sympa !
www.buzzetcie.com
http://mimundoenotromundo.blogspot.com/
i dont understand
www.barcreativo.com
i'll take soft and subtle is the mime doesn't. she comes with wine, right?
colin sharp? i wouldnt hire him