Wheaties: Documentary, 3

A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary.

Advertising Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Gerry Graf
ACD/Copywriter: Chris Beresford-Hill
ACD/Art Director: Nick Spahr
Executive Agency Producer: Jerry Boyle
Director: David Horowitz
Director of Photography: Joe Arcidiacono
Executive Producer: Melissa Culligan
Producer: Kati Haberstock
Producer: Emily Skinner
Editorial Company: Rock Paper Scissors
Editor: David Brodie
Music Company: Beacon Street Studios