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Zombie Preparedness, Zombie Broadcast System Report

Agency: 
Published/Aired: 
October 2011
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Description: 

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen

Comments (5)

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Highest Rated

fabiofavero's picture
fabiofavero
2 Activity Scores

Horrible!! It could be fun, at least, if had a better production...they don't even look like a zombie!

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