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Westlake Hardware: Zombie Preparedness, Zombie Broadcast System Report

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen

Published: 
October 2011

5 comments

F.Abboud's picture
F.Abboud
218 pencils

What's the thing with Zombie Ads! Let them RIP man!

NicoCiego's picture
NicoCiego
1033 pencils

boring

kleenex's picture
kleenex
39629 pencils

HUH?!?!!?!?!?

Why Zombies???

rakel's picture
rakel
250 pencils

stop using the fkng zombies man!

fabiofavero's picture
fabiofavero
2 pencils

Horrible!! It could be fun, at least, if had a better production...they don't even look like a zombie!

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