Wendy's: Wendy's Realtime

Wendy's Real is what's fresh right now.

Check out the site: http://www.wendysrealtime.com

Advertising Agency: Kaplan Thaler Group, New York, USA
Creative Directors: Andy Green, Julian Wild
Art Directors: Eric Wagliardo, Leroy Tellez, Steve Celestin
Copywriter: Casey Soloff
Illustrator: Vault49
Site Development: Rokkan
Published: October 2009

4 comments

sirvan's picture
sirvan
29870 pencils

Just seems like another excuse to post twitter and facebook feeds on a website.

+++

"I love some things, and don't love some other things."

germanhudders's picture
germanhudders
336 pencils

Dont see it happening, a real misuse of interactive advertising. It's not jus about using Facebook and Twitter is integrating them to your advertising being part of the network not another ad in the network

daniel ieraci's picture
daniel ieraci
333 pencils

Seems like its trying to be Sprint's 'Now Network' campaign. The difference being that the 'real-time' idea reflects what Sprint is about, but it doesn't have anything to do with Wendy's...

mgriff21's picture
mgriff21
592 pencils

It is. It's like the twitter of all Wendy's. Eat at Wendy's and tell what you think. The only issue with this is that they have a filter, so nothing bad will get posted. So you definitely won't see " Thighs getting bigger as we speak" or "Gonna poop this out shortly after I finish it."

it's interesting, but nothing special.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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