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Waves For Water: Annotations For Water

See the project: http://wavesforwater.org/a4w

Advertising Agency: Loducca, Brazil
Creatives: Raphael Franzini, Guga Ketzer, Marcelo Rosa
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Technology Director: André Michels
Account Director: Marcelo Marques
Approval: Jon Rose
Published: February 2014

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2 comments

Justin Turco's picture
Justin Turco
176 pencils

I like the idea of using the annotations to get people's attention, but this feels a little over-intrusive.

kleenex's picture
kleenex
26358 pencils

I agree.

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