Wateraid: Could you stomach it?

Could you stomach a glass of dirty water?

This was made as part of YouTUBE’s 48 hour Cannes Lions Young Guns competition for the Wateraid Charity. The brief was released on Friday (14 May) and entrants had 48 hours to concept and produce a 1 minute YouTUBE based video.

Advertising Agency: .99, Auckland, New Zealand
Creative Director: Craig Whitehead
Art Director / Copywriter: Edward Bell
Published: May 2010

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21 comments

10 pencils

Pompeya3DMonday, May 17, 2010 - 01:24

http://www.youtube.com/watch?v=DpgjYm8m6rQ

11 pencils

branquitoMonday, May 17, 2010 - 02:34

I Like This! And This Too http://www.youtube.com/watch?v=l0XsXv71A1E

5 pencils

jose_ozMonday, May 17, 2010 - 02:57

THIS ONE'S HILARIOUS!
http://www.youtube.com/watch?v=7zod-UIZ_GU

49 pencils

rudylafaberMonday, May 17, 2010 - 03:05

This is really smart:

http://www.youtube.com/watch?v=rM-B57WKEI4

1225 pencils

DBBMonday, May 17, 2010 - 04:51

How can u even upload this ivan ?
This ad http://www.youtube.com/watch?v=hYLv5zPd_YQ won last years youtube younglions ...
which is pretty much the same.

ivanMonday, May 17, 2010 - 04:55

I don't see it the same. The only similarity is the button, which is not an idea, just a device.

Ivan Raszl, admin of AotW

1878 pencils

TommyOMonday, May 17, 2010 - 04:59

Nice. I like finding interactive stuff where I don't expect it.

That's me!
http://blog.tapuz.co.il/wranger

7 pencils

tencentMonday, May 17, 2010 - 05:08

An error occurred, please try again later.

Made in China

5 pencils

iWrite21Monday, May 17, 2010 - 07:19

Check this out too:
http://www.youtube.com/watch?v=d-ISet-KnRc

68 pencils

CAMonday, May 17, 2010 - 09:50

They did a good job making use of Youtube's feature.

This one's my entry for the same competition - Although it'll probably be eliminated since its less than 30 secs. oops.

http://www.youtube.com/watch?v=Zp2AVJmDtIQ

34 pencils

diegtfMonday, May 17, 2010 - 10:24

this is a interactive signature video http://www.youtube.com/watch?v=zmb5IZJFujk

10 pencils

Pompeya3DMonday, May 17, 2010 - 11:10

Comment:

http://www.youtube.com/watch?v=DpgjYm8m6rQ

4 pencils

lotharfreyMonday, May 17, 2010 - 13:16

I became a terririst for this contest: http://www.youtube.com/watch?v=R89fBrerVHk

4 pencils

hiryuuMonday, May 17, 2010 - 21:01

i bet you havent seen anything like this...

http://www.youtube.com/watch?v=1cPRVoeVJ8k

2 pencils

chalitmanuyakornMonday, May 17, 2010 - 23:19

From Thailand.
What do you think?

http://www.youtube.com/watch?v=4h4HM6WkhSQ

5 pencils

iWrite21Tuesday, May 18, 2010 - 04:48

VOTE FOR WATER BRAKE!
Go to http://www.youtube.com/canneslions
search for WATER BRAKE
and click the green thumbs up button to vote for it.
Thank you!

2 pencils

puchoTuesday, May 18, 2010 - 10:37

i haven´t seen any one with this point of view:

http://www.youtube.com/watch?v=gGH6_rDlloQ

53 pencils

rodrigoplantTuesday, May 18, 2010 - 22:49

Is it from an agency?
I did one myself within 10 hours (brief+"idea"+filming+editing) before the deadline: http://www.youtube.com/watch?v=jqLDCvc_zT8
If you like, please give it a "Like" (login needed). Even if you don't, add your voice to a good cause: http://www.wateraid.org/drop

11 pencils

nestorvcWednesday, May 19, 2010 - 22:51

Nice. Check mine.
FIRST INTERACTIVE AD ON YOUTUBE

Collaborative Aid
http://www.youtube.com/watch?v=Le955lrZAww

--
NES

233 pencils

ViranicaMonday, May 24, 2010 - 02:10

WATER HERO: http://www.youtube.com/watch?v=tXby8cnpb8Q

1556 pencils

velleMonday, November 8, 2010 - 20:48

linked comments page of the year.

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