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Wateraid: Could you stomach it?

Could you stomach a glass of dirty water?

This was made as part of YouTUBE’s 48 hour Cannes Lions Young Guns competition for the Wateraid Charity. The brief was released on Friday (14 May) and entrants had 48 hours to concept and produce a 1 minute YouTUBE based video.

Advertising Agency: .99, Auckland, New Zealand
Creative Director: Craig Whitehead
Art Director / Copywriter: Edward Bell
Published: May 2010

21 comments

branquito's picture
branquito
11 pencils
jose_oz's picture
jose_oz
5 pencils
rudylafaber's picture
rudylafaber
49 pencils
DBB's picture
DBB
1218 pencils

How can u even upload this ivan ?
This ad http://www.youtube.com/watch?v=hYLv5zPd_YQ won last years youtube younglions ...
which is pretty much the same.

ivan's picture
ivan

I don't see it the same. The only similarity is the button, which is not an idea, just a device.

Ivan Raszl, admin of AotW

TommyO's picture
TommyO
1866 pencils

Nice. I like finding interactive stuff where I don't expect it.

tencent's picture
tencent
7 pencils

An error occurred, please try again later.

Made in China

iWrite21's picture
iWrite21
5 pencils
CA's picture
CA
66 pencils

They did a good job making use of Youtube's feature.

This one's my entry for the same competition - Although it'll probably be eliminated since its less than 30 secs. oops.

http://www.youtube.com/watch?v=Zp2AVJmDtIQ

diegtf's picture
diegtf
34 pencils

this is a interactive signature video http://www.youtube.com/watch?v=zmb5IZJFujk

Pompeya3D's picture
Pompeya3D
10 pencils
lotharfrey's picture
lotharfrey
4 pencils

I became a terririst for this contest: http://www.youtube.com/watch?v=R89fBrerVHk

hiryuu's picture
hiryuu
4 pencils

i bet you havent seen anything like this...

http://www.youtube.com/watch?v=1cPRVoeVJ8k

chalitmanuyakorn's picture
chalitmanuyakorn
2 pencils

From Thailand.
What do you think?

http://www.youtube.com/watch?v=4h4HM6WkhSQ

iWrite21's picture
iWrite21
5 pencils

VOTE FOR WATER BRAKE!
Go to http://www.youtube.com/canneslions
search for WATER BRAKE
and click the green thumbs up button to vote for it.
Thank you!

pucho's picture
pucho
2 pencils

i haven´t seen any one with this point of view:

http://www.youtube.com/watch?v=gGH6_rDlloQ

rodrigoplant's picture
rodrigoplant
53 pencils

Is it from an agency?
I did one myself within 10 hours (brief+"idea"+filming+editing) before the deadline: http://www.youtube.com/watch?v=jqLDCvc_zT8
If you like, please give it a "Like" (login needed). Even if you don't, add your voice to a good cause: http://www.wateraid.org/drop

nestorvc's picture
nestorvc
11 pencils

Nice. Check mine.
FIRST INTERACTIVE AD ON YOUTUBE

Collaborative Aid
http://www.youtube.com/watch?v=Le955lrZAww

--
NES

Viranica's picture
Viranica
230 pencils
velle's picture
velle
1550 pencils

linked comments page of the year.

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