Walt Disney World Resorts / Cirque du Soleil La Nouba: Red

Cirque du Soleil La Nouba

Cirque du Soleil’s La Nouba is world-renowned for taking jaw-dropping acrobatics in a show that takes viewers into a journey into the imagination. Using LAYAR technology for smart phones, we were able to bring that “how in the world did they just do that?” excitement to malls. Now visitors can virtually “see” some of the artists in the show performing throughout the mall, providing the “Wow” factor we wanted to create.

Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Photographer: Kent Phillips
Additional credits: Zehnder Communications
Published: September 2010

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1 comment

AssassinX's picture
1329 pencils

I'd like to know how many people ACTUALLY tried this AR app.

There are already tons of fantastic AR ads and comparing with them, I think this one is not interesting enough...

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