Walt Disney Parks and Resorts: Free the Goat
Social media campaign designed to engage the viewer in the plight of Billy the goat who wants to be set free from his day job, an animatronic at Walt Disney World.
Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL, USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Additional credits: Nomadic / Prizelogic
Published: March 2013