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Wärtsilä Ship Design: Design a fish

Wärtsilä Ship Design: Design a fish
Your rating: None Average: 5.5 (22 votes)

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Tarja Sinkkonen
Copywriter: Mark Maher
Technical Designer: Edvard Immonen
Flash: Joonas Kallioinen
3D: Jani Kuronen
Released: May 2009

Comments

alexander_bickov's picture 2470 pencils

WARTSILA is organisation like WWF?

Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog

mrckais's picture 363 pencils

i don't get this one. ehat does Wartsila do?

mrckais

mrckais's picture 363 pencils

*what does wartsila do?

mrckais

Guest's picture

Wärtsilä is the leading provider of solutions for ship machinery, propulsion, automation, manoeuvring, ship design and services. We serve owners, operators and yards in the merchant, offshore, cruise & ferry, naval and special vessel markets.

Guest's picture

Hi

We launched a website called Designafish for our client Wärtsilä (Ship Power). We created Designafish to support their message to the market that Wärtsilä now offers its customers complete ship design solutions – and delivers “The Best Marine Design by Humans”.

The Designafish experience lets you create your own “living” fish in full color and in 3-D. And once you're ready you can test your design's seaworthiness, name it – and even share it with the world via web, mobile, and email channels. (and that's all just phase one!)

***

The campaign was mainly aimed internally and for a fare, so mrcais your comment is really understandable. This was the first phase and the next is aimed "to anyone" so it will have better links to what Wärtsilä actually does.

Guest's picture

??? even with the explanation!

Guest's picture

You are showing us a dark picture with 3 fancy (lame) words on it and you are calling this an ad ?

fatten's picture 6 pencils

nice

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