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Don't panic

Agency: 
Published/Aired: 
August 2013
Description: 
Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creation: Frederic Zouag, Nicolas Gaspart
Online Production: Jelle Willaert, Ellen Potoms
Account Team: Wouter Van den Herrewegen, Tom Verdeyen, Inge Malevé

Comments (7)

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Highest Rated

aridnom's picture
aridnom
Activity Score 54

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Surely a unique approach. However, how well does the campaign reach its target audience? Virality must be the key.

kleenex's picture
kleenex
Activity Score 43452

I think it reaches a group of people, but how many people went all the way with the idea.

certaintly's picture
certaintly
Activity Score 3994

nice

jackblack's picture
jackblack
Activity Score 2350

Simple. But kind of lame.

borko's picture
borko
Activity Score 2

1:08 - "when clicking on the link, people arrived on the webpage with detailed information on automatic BREAKING system"....

I wouldn't like to have that system in my car...

Andrew Bez's picture
Andrew Bez
Activity Score 338

looks like spam...

aridnom's picture
aridnom
Activity Score 54

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

aridnom's picture
aridnom
Activity Score 54

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

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