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Volvo: Don't panic

Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creation: Frederic Zouag, Nicolas Gaspart
Online Production: Jelle Willaert, Ellen Potoms
Account Team: Wouter Van den Herrewegen, Tom Verdeyen, Inge Malevé

Published: 
August 2013

7 comments

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

Surely a unique approach. However, how well does the campaign reach its target audience? Virality must be the key.

kleenex's picture
kleenex
38984 pencils

I think it reaches a group of people, but how many people went all the way with the idea.

certaintly's picture
certaintly
4052 pencils

nice

jackblack's picture
jackblack
2328 pencils

Simple. But kind of lame.

borko's picture
borko
2 pencils

1:08 - "when clicking on the link, people arrived on the webpage with detailed information on automatic BREAKING system"....

I wouldn't like to have that system in my car...

Andrew Bez's picture
Andrew Bez
338 pencils

looks like spam...

aridnom's picture
aridnom
54 pencils

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

aridnom's picture
aridnom
54 pencils

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

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