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Volkswagen VAESA: Click if you can

People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

5 comments

ankitadv's picture
ankitadv
826 pencils

nice video

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Really great. I think it's coincidence AlmapBBDO just had a similar idea for the preroll, again for Volkswagen. Both are really good.

tytpol's picture
tytpol
777 pencils

Of course it's coincidence, but the question is which one is better.

kleenex's picture
kleenex
34155 pencils

does one have to be better than the other.

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