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Volkswagen VAESA: Blocked images

To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email's HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors. When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Creative Coder: Aída López
Business Director: Gorka Lozano
Account Director: Petar Balachev
Published: April 2013

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3 comments

GrumpyArtDirector's picture
GrumpyArtDirector
838 pencils

Maybe a bit geeky for the average consumer, but still pretty nice.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Does a gif really work in an email? Maybe not all programs.
Anyway, really great idea :)

kleenex's picture
kleenex
26174 pencils

solid concept.

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