Advertisement

Twitter Zoom

Agency: 
Published/Aired: 
December 2010
Description: 

Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.

Solution: First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.

Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Luiz Sanches, Sergio Mugnaini
Art Director: Guiga Giacomo
Copywriter: Ricardo Wolff

Comments (5)

Log in or register to post comments

Highest Rated

elvisarias's picture
elvisarias
Activity Score 37

love the zoom feature

Elvis

deedeedead's picture
deedeedead
Activity Score 26

Nice one

Phillhb's picture
Phillhb
Activity Score 250

While they have done well to get so many people tweeting there #tag, i have to question the value of the medium in isolation, as, people could have tweeted, the #tag without truly understanding the cause/message, just to get tickets. A nice idea though especially with the zoom feature.

sirvan's picture
sirvan
Activity Score 29860

Nice nice nice.

+++

"I love some things, and don't love some other things."

dsklan's picture
dsklan
Activity Score 1926

why not, but its pretty complicated...

elvisarias's picture
elvisarias
Activity Score 37

love the zoom feature

Elvis

Advertisement

20% Off Sale at iStock until December 9th 2016