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Volkswagen Tiguan: Not found

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release published on several portals, Facebook and the brand's institutional sites informs everyone that the car ran away from its own site to travel the world. The announcement takes the users to the Tiguan site, which was replaced by a fake Error 404 page (http://tiguan.vw.com.br/eng/) saying that the car took off to enjoy life and that to find it you have to click “search.” When doing that, the person is directed to the Pinterest social network where he/she will see all the model photos published on the web around the world: http://pinterest.com/search/pins/?q=Tiguan+vw. Created by AlmapBBDO, the “Not Found” action reinforces Volkswagen off-road model concept, the SUV with a high level of safety, comfort and drivability. Until the morning, the fake page will replace the information about the Tiguan and its image on Volkswagen's institutional site, the VW portal Premium site, the brand’s Brand Channel and even the model's page. In it, the phrase “If you want to enjoy life with it, click here” will take the user to a map of Brazil where he/she can locate the closest dealership to find the Volkswagen Tiguan.

Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Digital Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sascha Piltz, Sandro Rosa
Copywriter: Pedro Cavalcanti
Digital Production Director: Fernando Boniotti
Programmer: Thalles Freitas
Digital Producer: ON Interactive
Project Manager: Denise Aya Kotsubo
Account Executives: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Aline Padovani, Vanessa Silva
Media: Paulo Camossa, Brian Crotty, Fábio Urbanas, Kauê Lara Cury, Raphael Vignola, Larissa Andrade
Approval: Artur Martins, Fabio Rabelo, André Mota, Luiz Abud

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5 comments

RichardCl's picture
RichardCl
123 pencils

I'd say it's kind of nice 'conceptually' to use the look of a 404 Error page.

But will people actually read it -- or just click the Back button?

I would've thought you'd lose lots, who would click the Back button.

So for that reason, I'd wonder about looking for another way to illustrate the fact that the car has gone.

kleenex's picture
kleenex
27864 pencils

I agree.. The concept is great, but I may not even spend enough time to see that the error page is different.

Borde's picture
Borde
30 pencils
ItMatters's picture
ItMatters
2171 pencils

Close the tab.

lucyset's picture
lucyset
238 pencils

Not bad, however you need to start reading and i wonder what has been the average time spent there.

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