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Volkswagen Tiguan Kessy System: Touch your webcam

Watch the case video too: http://www.youtube.com/watch?v=eiwVhAPsg14

Advertising Agency: AlmapBBDO, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci
Copywriter: João Paulo Testa
Producer: Um Studio
Technology Director: Fernando Boniotti
Sound: cromo.sônica
Accounts: Fernão Cosi, Vanessa Previero, Rodrigo Falcão, Leilaini Holdorf, Aline Macedo, Roberta Prevedello

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20 comments

Olafski001's picture
Olafski001
1194 pencils

damn. pretty cool

morse's picture
morse
15439 pencils

Probably the best banner ad I ever seen.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

f10.Sevilla's picture
f10.Sevilla
59 pencils

It took like five seconds but it worked. I dont know if I would allow the access to my webcam to any banner I find on the internet but it was pretty cool.

F10

hmaffia's picture
hmaffia
745 pencils

Very Nice!

willrust's picture
willrust
40 pencils

Dull. Oh look! They used modern technology to deliver a simple message! No.

Mostly, if you were on just any old website, would you allow a car banner to control your webcam? I think you wouldn't.

alausa's picture
alausa
1414 pencils

Brilliant.

wellplaza's picture
wellplaza
2 pencils

Amazing

pindi's picture
pindi
115 pencils

good one !!

oswaldkno's picture
oswaldkno
3 pencils

cool

Hadrons's picture
Hadrons
5743 pencils

well done indeed.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Kearn's picture
Kearn
76 pencils

cool idea...i wouldnt give my webcam to an ad

hellodenes's picture
hellodenes
2 pencils

shocking.. in a good way. Bravo :)

Temple's picture
Temple
9621 pencils

Brilliant. Both the webcam idea and the banner.

joaopaulotesta's picture
joaopaulotesta
4 pencils

Very nice to see so many different people enjoying the idea. Cool!

kleenex's picture
kleenex
26308 pencils

great concept.

mark3r's picture
mark3r
1940 pencils

Cool.

:::MARK3R:::

monofunk's picture
monofunk
263 pencils

they made it again, god dammit

stickynotes's picture
stickynotes
1058 pencils

fantastic!

raulbanderas's picture
raulbanderas
357 pencils

buenísimo!!!

Banfrula's picture
Banfrula
4 pencils

Great!

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