Volkswagen: The new Golf GTI. Only for the advanced.

When you're ready to modify... nothing. Press Ctrl+A to find out more.

Link: http://www.volkswagen.com.my/EDM/20091117_GolfGTI/index.html

The new Volkswagen Golf GTI comes packed with advanced features. To announce its arrival in the Malaysian market, an email was sent out to car enthusiasts. We created an eDM that mirrored the concept of the car -- sleek, with the many advanced featured hidden. The interactive device (Ctrl+A) which reveals the hidden text is the message we want to communicate. That is, everything about The new Golf GTI is "Only for the advanced".

Advertising Agency: Tribal DDB, Malaysia
Creative Director: Faizal Reza
Art Director: Maharis Azman
Copywriter: Yap Swee Jin
Published: November 2009

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7 comments

GMAN's picture
GMAN
336 pencils

Original, nice use of technology, and simple user involvement

LeeMoh's picture
LeeMoh
424 pencils

A sport hatchback makes 0-100 in 6.9 sec... no good at all.
I had a 4x4 that used to make it in 6.5 sec only.

Blashyrkh's picture
Blashyrkh
32701 pencils

There as an antivirus pop-up warning on the website. Trojan-Clicker.JS.Iframe.db. Strange that the infected script is not on volkswagen.com.my but on another url.

Meezo's picture
Meezo
40 pencils

Very simple and creative

everartz's picture
everartz
7611 pencils

so when you press cmd+A you can see the details of the car's engine.. whatta big idea!

| Everartz |

cruzialx's picture
cruzialx
194 pencils

Brilliant... Psychological approach to the readers Good Job. Much More effective

kgeiger's picture
kgeiger
7085 pencils

Nice and simple.

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