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The new Golf GTI. Only for the advanced.

Agency: 
Published/Aired: 
November 2009
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Description: 

Link: http://www.volkswagen.com.my/EDM/20091117_GolfGTI/index.html

The new Volkswagen Golf GTI comes packed with advanced features. To announce its arrival in the Malaysian market, an email was sent out to car enthusiasts. We created an eDM that mirrored the concept of the car -- sleek, with the many advanced featured hidden. The interactive device (Ctrl+A) which reveals the hidden text is the message we want to communicate. That is, everything about The new Golf GTI is "Only for the advanced".

When you're ready to modify... nothing. Press Ctrl+A to find out more.

Advertising Agency: Tribal DDB, Malaysia
Creative Director: Faizal Reza
Art Director: Maharis Azman
Copywriter: Yap Swee Jin

Comments (7)

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Highest Rated

kgeiger's picture
kgeiger
7287 Activity Scores

Nice and simple.

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