Advertisement

The Crash Zoom

Agency: 
Published/Aired: 
April 2013
To Like please login or register
6
39

Also From This Campaign (3 items)

Description: 

The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn't react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist's benefit directly to the characteristics and usability of an iPhone or an iPad.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba

Comments (2)

Log in or register to post comments

Highest Rated

Fula's picture
Fula
238 Activity Scores

Like it!

Advertisement

20% Off Sale at iStock until Sept 30, 2016