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Street Quest

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Published/Aired: 
October 2012
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Description: 

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Business Director: Gre3g Tebutt, Adrian Varkel
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse

Comments (9)

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Highest Rated

Thomadaneau's picture
Thomadaneau
23 Activity Scores

nice work... nice way to gamify it

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