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Side assist

Agency: 
Published/Aired: 
December 2011
Description: 

Digital advertisment created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Side Assist. A device that avoids surprises.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Ricardo Pocci, Hauck Araujo
Copywriter: Flavia Figueiredo
Technology Director: Fernando Boniotti
Producer Company: UmStudio
Accounts: Isabela Crepaldi, Caio Junqueira Volpe
Project Manager: Ana Carolina Cintra

Comments (4)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2355

These guys always do well at Cannes. But I hope this doesn't get any metal. It doesn't deserve it.

simonds08's picture
simonds08
Activity Score 598

lost in translation

Wordfruit's picture
Wordfruit
Activity Score 1023

I don't think this ad communicates precisely what Side Assist is. So how can the viewer see the benefit?

kalpesh78's picture
kalpesh78
Activity Score 2578

Lame. The idea is too basic.

ideas....30 minutes nahi toh free.

jackblack's picture
jackblack
Activity Score 2355

These guys always do well at Cannes. But I hope this doesn't get any metal. It doesn't deserve it.

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