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Volkswagen: Side assist

Side Assist. A device that avoids surprises.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Ricardo Pocci, Hauck Araujo
Copywriter: Flavia Figueiredo
Technology Director: Fernando Boniotti
Producer Company: UmStudio
Accounts: Isabela Crepaldi, Caio Junqueira Volpe
Project Manager: Ana Carolina Cintra
Published: December 2011

4 comments

simonds08's picture
simonds08
598 pencils

lost in translation

Wordfruit's picture
Wordfruit
1023 pencils

I don't think this ad communicates precisely what Side Assist is. So how can the viewer see the benefit?

kalpesh78's picture
kalpesh78
2580 pencils

Lame. The idea is too basic.

ideas....30 minutes nahi toh free.

jackblack's picture
jackblack
2328 pencils

These guys always do well at Cannes. But I hope this doesn't get any metal. It doesn't deserve it.

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