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Safe for work, Side Assist Office

Published/Aired: 
August 2011
Description: 

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen

Comments (9)

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Highest Rated

ortega's picture
ortega
Activity Score 41

good job!

artyduran's picture
artyduran
Activity Score 1574

Nice!

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)

Did anyone else think the voice in the explanation video sounded a little...robotic... at times?

Rob71's picture
Rob71
Activity Score 383

Scam.

Temple's picture
Temple
Activity Score 11337

Nonsense.

krautland's picture
krautland
Activity Score 3216

by the time the camera detects your boss he will see you. so its not practical. scam.

RonVerse's picture
RonVerse
Activity Score 207

oh Volkswagen you did it again

Roxanel's picture
Roxanel
Activity Score 16

Cool!!!! Well done Wolkswagen!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great idea, whether it even works seems less important.

ortega's picture
ortega
Activity Score 41

good job!

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