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Volkswagen: Safe for work, Side Assist Office

Your rating: None Average: 8.5 (115 votes)

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen

9 Comments

artyduran's picture 1127 pencils
artyduran | Mon, 2011-08-22 11:16
9

Nice!

Lawson Hembree's picture 362 pencils
Lawson Hembree | Mon, 2011-08-22 22:34
8

Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)

Did anyone else think the voice in the explanation video sounded a little...robotic... at times?

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Rob71's picture 75 pencils
Rob71 | Fri, 2011-08-26 02:40

Scam.

Temple's picture 7778 pencils
Temple | Sun, 2011-09-04 07:41

Nonsense.

krautland's picture 3204 pencils
krautland | Tue, 2011-09-13 08:54
3

by the time the camera detects your boss he will see you. so its not practical. scam.

RonVerse's picture 200 pencils
RonVerse | Thu, 2011-09-15 11:35

oh Volkswagen you did it again

Roxanel's picture 16 pencils
Roxanel | Tue, 2011-10-04 06:59

Cool!!!! Well done Wolkswagen!!

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Sat, 2011-12-17 08:22

Great idea, whether it even works seems less important.

http://jackmancer.com/
http://twitter.com/jackmancer/

ortega's picture 41 pencils
ortega | Wed, 2012-05-23 13:53
7

good job!

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