Volkswagen: Safe for work, Side Assist Office

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see:

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen


artyduran's picture
1363 pencils


Lawson Hembree's picture
Lawson Hembree
456 pencils

Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)

Did anyone else think the voice in the explanation video sounded a little...robotic... at times?

Rob71's picture
371 pencils


Temple's picture
10576 pencils


krautland's picture
3220 pencils

by the time the camera detects your boss he will see you. so its not practical. scam.

RonVerse's picture
207 pencils

oh Volkswagen you did it again

Roxanel's picture
16 pencils

Cool!!!! Well done Wolkswagen!!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Great idea, whether it even works seems less important.

ortega's picture
41 pencils

good job!

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