Volkswagen: Safe for work, Side Assist Office
Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen



9 Comments
Nice!
Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)
Did anyone else think the voice in the explanation video sounded a little...robotic... at times?
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Scam.
Nonsense.
by the time the camera detects your boss he will see you. so its not practical. scam.
oh Volkswagen you did it again
Cool!!!! Well done Wolkswagen!!
Great idea, whether it even works seems less important.
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good job!