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Volkswagen: Safe for work, Side Assist Office

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen

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9 comments

artyduran's picture
artyduran
1356 pencils

Nice!

Lawson Hembree's picture
Lawson Hembree
456 pencils

Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)

Did anyone else think the voice in the explanation video sounded a little...robotic... at times?

Rob71's picture
Rob71
238 pencils

Scam.

Temple's picture
Temple
9621 pencils

Nonsense.

krautland's picture
krautland
3204 pencils

by the time the camera detects your boss he will see you. so its not practical. scam.

RonVerse's picture
RonVerse
207 pencils

oh Volkswagen you did it again

Roxanel's picture
Roxanel
16 pencils

Cool!!!! Well done Wolkswagen!!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great idea, whether it even works seems less important.

ortega's picture
ortega
41 pencils

good job!

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