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Roulette

Agency: 
Published/Aired: 
August 2011
Description: 

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

Comments (18)

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Highest Rated

Jexep's picture
Jexep
Activity Score 182

Excellent!!!

my marketing blog (Thai Language): http://jexep.net

Diplodokus's picture
Diplodokus
Activity Score 1819

Perfect!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Damn that's a great idea!!! Pure envy :)

peticaca's picture
peticaca
Activity Score 189

Greaaat!

lessismore's picture
lessismore
Activity Score 251

sweet

Flurb's picture
Flurb
Activity Score 263

It might just be the gambling addict in me talking, but that's smart.

kleenex's picture
kleenex
Activity Score 43452

Now that idea works for me.

stevel's picture
stevel
Activity Score 423

that's cannes material. brilliant.

Glut's picture
Glut
Activity Score 3937

awesome!

dsklan's picture
dsklan
Activity Score 1926

nothing new just an old fashioned lottery game...

VampAd's picture
VampAd
Activity Score 1151

Best.

BernbachOnRoids's picture
BernbachOnRoids
Activity Score 77

I wish I came up with that idea. Truly splendid.

Ceballos's picture
Ceballos
Activity Score 621

Copywriter Eva Sannum?? She was Spanish Prince´s girlfriend :
http://personales.ya.com/fororeal/feleva2.htm

Great campaign :)

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Fantastic! Great integration of Google, social media, and TV ads to create an interactive and memorable experience!

Where can I get one of those cars?

I give it a 10.38 out of 10.

Temple's picture
Temple
Activity Score 11337

Well done Norway. As usually, scandinavian advertising at its best.

krautland's picture
krautland
Activity Score 3216

lovely.

olarreaga's picture
olarreaga
Activity Score 51

Nice integration, works very good.

tmesolutions's picture
tmesolutions
Activity Score 2

Fantastic idea, VW are always coming up with great stuff like this.

We provide web design in Kent - view our portfolio and ask us for more info! :)

Jexep's picture
Jexep
Activity Score 182

Excellent!!!

my marketing blog (Thai Language): http://jexep.net

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