Volkswagen Passat EcoFuel: iphone app

Part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries. Check out the video too.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth
Web Director: Simon Mogren
Production company: 5monkies

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17 comments

ivan's picture
ivan

Does it mean the car emits roughly the same amount of CO2 as jogging human?

Ivan Raszl, admin of AotW

mikeelrapido's picture
mikeelrapido
1929 pencils

I guess so.. Good idea but a little too dificult for people - who will download this api?

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Guest's picture
Guest

Cool.

Guest's picture
Guest

Who wants to use this?

CrackerJackWorks's picture
CrackerJackWorks
10739 pencils

gimme a break.

Guest's picture
Guest

Hmmm... yes so it's not on the app store... FAKE!!!!

nacho movete's picture
nacho movete
24 pencils

notable !

Guest's picture
Guest

Fantastic follow up to the jazz calculator. This is such a nice new way to communicate low emissions.

Guest's picture
Guest

Super

Guest's picture
Guest

so, how could we get this app. anybody know??

Guest's picture
Guest

Brilliant app.

Guest's picture
Guest

Great app. Just downloaded it. Bravo.

Guest's picture
Guest

I downloaded it fine. Think it must be country specific. Cool app BTW.

Guest's picture
Guest

sorry.. not working.

Guest's picture
Guest

A nice part of a really really smart campaign. Still can't beat the Jazz calc though. That is just awesome.

ledlauzis's picture
ledlauzis
2 pencils

Actually didn't know that this thing really exist. Of course there is not much about efficiency of this tool but still it would be cool to just play around with it

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