Ads of the World A Graphics.com site

Volkswagen Passat EcoFuel: iphone app

Volkswagen Passat EcoFuel: iphone app
Your rating: None Average: 8.2 (59 votes)

A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries. Check out the video too.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth
Web Director: Simon Mogren
Production company: 5monkies

Comments

ivan's picture
ivan | Wed, 2009-10-07 22:51

Does it mean the car emits roughly the same amount of CO2 as jogging human?

mikeelrapido's picture 859 pencils
mikeelrapido | Thu, 2009-10-08 01:58

I guess so.. Good idea but a little too dificult for people - who will download this api?

<--------SexInAds-------->
http://sexinads.tumblr.com

Dzsoi's picture 4558 pencils
Dzsoi | Thu, 2009-10-08 04:25

Sure, all you need is an application and your iPhone is able to measure the amount of CO2. Isn't there an application that makes your phone turn sh.t into gold? I would buy one immediately.

Guest's picture
Guest | Thu, 2009-10-08 09:04

Exactly. This is just stupid.

Guest's picture
Guest | Thu, 2009-10-08 04:26
9

Cool.

Guest's picture
Guest | Thu, 2009-10-08 05:03
1

Who wants to use this?

CrackerJackMedia's picture 106 pencils
CrackerJackMedia | Thu, 2009-10-08 10:03

gimme a break.

FREELANCE www.jackadamson.blogspot.com

Guest's picture
Guest | Thu, 2009-10-08 11:40

Hmmm... yes so it's not on the app store... FAKE!!!!

nacho movete's picture 14 pencils
nacho movete | Thu, 2009-10-08 11:49

notable !

Guest's picture
Guest | Thu, 2009-10-08 17:09
10

Fantastic follow up to the jazz calculator. This is such a nice new way to communicate low emissions.

Guest's picture
Guest | Fri, 2009-10-09 01:52
10

Super

Guest's picture
Guest | Fri, 2009-10-09 02:27

so, how could we get this app. anybody know??

Guest's picture
Guest | Fri, 2009-10-09 10:44
10

Brilliant app.

Guest's picture
Guest | Fri, 2009-10-09 12:36
10

Great app. Just downloaded it. Bravo.

Guest's picture
Guest | Fri, 2009-10-09 15:49

I downloaded it fine. Think it must be country specific. Cool app BTW.

Guest's picture
Guest | Fri, 2009-10-09 15:53

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3307...

Guest's picture
Guest | Mon, 2009-10-12 00:25

sorry.. not working.

Guest's picture
Guest | Mon, 2009-10-12 14:46
10

A nice part of a really really smart campaign. Still can't beat the Jazz calc though. That is just awesome.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!