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Volkswagen Passat EcoFuel: iphone app

Volkswagen Passat EcoFuel: iphone app
Your rating: None Average: 8.2 (59 votes)

A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries. Check out the video too.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth
Web Director: Simon Mogren
Production company: 5monkies

Comments

ivan's picture

Does it mean the car emits roughly the same amount of CO2 as jogging human?

mikeelrapido's picture 859 pencils

I guess so.. Good idea but a little too dificult for people - who will download this api?

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Dzsoi's picture 4558 pencils

Sure, all you need is an application and your iPhone is able to measure the amount of CO2. Isn't there an application that makes your phone turn sh.t into gold? I would buy one immediately.

Guest's picture

Exactly. This is just stupid.

Guest's picture
9

Cool.

Guest's picture
1

Who wants to use this?

CrackerJackMedia's picture 106 pencils

gimme a break.

Guest's picture

Hmmm... yes so it's not on the app store... FAKE!!!!

nacho movete's picture 14 pencils

notable !

Guest's picture
10

Fantastic follow up to the jazz calculator. This is such a nice new way to communicate low emissions.

Guest's picture
10

Super

Guest's picture

so, how could we get this app. anybody know??

Guest's picture
10

Brilliant app.

Guest's picture
10

Great app. Just downloaded it. Bravo.

Guest's picture

I downloaded it fine. Think it must be country specific. Cool app BTW.

Guest's picture

sorry.. not working.

Guest's picture
10

A nice part of a really really smart campaign. Still can't beat the Jazz calc though. That is just awesome.

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