Volkswagen Passat EcoFuel: iphone app
Part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries. Check out the video too.
Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth
Web Director: Simon Mogren
Production company: 5monkies
17 Comments
Does it mean the car emits roughly the same amount of CO2 as jogging human?
I guess so.. Good idea but a little too dificult for people - who will download this api?
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Cool.
Who wants to use this?
gimme a break.
Hmmm... yes so it's not on the app store... FAKE!!!!
notable !
Fantastic follow up to the jazz calculator. This is such a nice new way to communicate low emissions.
Super
so, how could we get this app. anybody know??
Brilliant app.
Great app. Just downloaded it. Bravo.
I downloaded it fine. Think it must be country specific. Cool app BTW.
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3307...
sorry.. not working.
A nice part of a really really smart campaign. Still can't beat the Jazz calc though. That is just awesome.
Actually didn't know that this thing really exist. Of course there is not much about efficiency of this tool but still it would be cool to just play around with it