Volkswagen New Polo GTI: Date Drive

URL: http://www.datedrive.co.za

The New Volkswagen Polo GTI is the sexiest car in it's class. And we're going to prove it.

Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011

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7 comments

NataliaLima's picture
NataliaLima
1380 pencils

Relating sex to cars? what a great insight!
oh wait..

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The idea might be good but I'm bored within seconds on this website.

Brattstar's picture
Brattstar
9 pencils

what would make it less boring Jack?

Brattstar's picture
Brattstar
9 pencils

what would make it less boring Jack?

Brattstar's picture
Brattstar
9 pencils

What is very cool is that this hasn't been done before - hooking up a bespoke Android App to a heart rate monitor that gives live feed (heart rates) and live tweets to the site for people to follow. I think that is brilliant! Yes relating sex to cars is the norm, but proving that you are sexier in a specific car and using technology to do it - that is cleaver thinking...

Zane's picture
Zane
110 pencils

Nice idea and interesting website. It does take a second to understand, but it's really cool once you're in.

atb2005's picture
atb2005
13567 pencils

A lot of effort must have gone into this. I think it's an interesting concept, and yes a particular car can make you look sexier or more desirable :) That said, there's way too much going on, both visually and information wise. This would have been much better if it was simplified. Remember the KISS principle (Keep it simple, stupid). Frankly, I did leave the site quickly as I did not have the time to check out everything. Still, good job!

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