Volkswagen: GTI BannerBahn

Volkswagen is putting the reflexes of the Dutch public to the test with a race over the biggest sites of the Netherlands. The new Golf GTI will race through on asphalt painted versions of the websites. On September 13, the person that catches the car with a mouse click first wins the actual car. The campaign seamlessly integrates the physical world with the digital space.

Campaign site:

Advertising Agency: ACHTUNG!, Netherlands
Interaction design: Remko Hulst
Technical development:, Adrime
Media agencies: Mediacom, Social Embassy
Sound design: Big Orange
Teaser film: Stable TV
Director: Lee Ford
D.O.P.: Deane Thrussel
Editor: Joe Parsons / The Assembly Rooms
3D / Post: Munky London, Storm Amsterdam

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kleenex's picture
26231 pencils

Love the idea.

sergefreeman's picture
299 pencils

Nice campaign!

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