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Volkswagen Golf BlueMotion: Roulette

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville
Published: August 2011

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18 comments

Diplodokus's picture
Diplodokus
1762 pencils

Perfect!

Nike Diesel's picture
Nike Diesel
13339 pencils

Damn that's a great idea!!! Pure envy :)

peticaca's picture
peticaca
189 pencils

Greaaat!

lessismore's picture
lessismore
251 pencils

sweet

Flurb's picture
Flurb
247 pencils

It might just be the gambling addict in me talking, but that's smart.

kleenex's picture
kleenex
26978 pencils

Now that idea works for me.

stevel's picture
stevel
423 pencils

that's cannes material. brilliant.

Glut's picture
Glut
3947 pencils

awesome!

dsklan's picture
dsklan
1927 pencils

nothing new just an old fashioned lottery game...

VampAd's picture
VampAd
1153 pencils

Best.

BernbachOnRoids's picture
BernbachOnRoids
77 pencils

I wish I came up with that idea. Truly splendid.

Ceballos's picture
Ceballos
625 pencils

Copywriter Eva Sannum?? She was Spanish Prince´s girlfriend :
http://personales.ya.com/fororeal/feleva2.htm

Great campaign :)

Lawson Hembree's picture
Lawson Hembree
456 pencils

Fantastic! Great integration of Google, social media, and TV ads to create an interactive and memorable experience!

Where can I get one of those cars?

I give it a 10.38 out of 10.

Temple's picture
Temple
9621 pencils

Well done Norway. As usually, scandinavian advertising at its best.

krautland's picture
krautland
3225 pencils

lovely.

olarreaga's picture
olarreaga
51 pencils

Nice integration, works very good.

tmesolutions's picture
tmesolutions
2 pencils

Fantastic idea, VW are always coming up with great stuff like this.

We provide web design in Kent - view our portfolio and ask us for more info! :)

Jexep's picture
Jexep
182 pencils

Excellent!!!

my marketing blog (Thai Language): http://jexep.net

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