Volkswagen Golf BlueMotion: Roulette

Average: 9 (102 votes)

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville
Published: August 2011

18 comments

Diplodokus's picture
1641 pencils
Diplodokus

Perfect!

Nike Diesel's picture
13048 pencils
Nike Diesel

Damn that's a great idea!!! Pure envy :)

peticaca's picture
191 pencils
peticaca

Greaaat!

lessismore's picture
251 pencils
lessismore

sweet

Flurb's picture
232 pencils
Flurb

It might just be the gambling addict in me talking, but that's smart.

kleenex's picture
15818 pencils
kleenex

Now that idea works for me.

stevel's picture
429 pencils
stevel

that's cannes material. brilliant.

Glut's picture
4083 pencils
Glut

awesome!

dsklan's picture
1913 pencils
dsklan

nothing new just an old fashioned lottery game...

VampAd's picture
1163 pencils
VampAd

Best.

BernbachOnRoids's picture
74 pencils
BernbachOnRoids

I wish I came up with that idea. Truly splendid.

Ceballos's picture
519 pencils
Ceballos

Copywriter Eva Sannum?? She was Spanish Prince´s girlfriend :
http://personales.ya.com/fororeal/feleva2.htm

Great campaign :)

Lawson Hembree's picture
468 pencils
Lawson Hembree

Fantastic! Great integration of Google, social media, and TV ads to create an interactive and memorable experience!

Where can I get one of those cars?

I give it a 10.38 out of 10.

Temple's picture
9453 pencils
Temple

Well done Norway. As usually, scandinavian advertising at its best.

krautland's picture
3241 pencils
krautland

lovely.

olarreaga's picture
51 pencils
olarreaga

Nice integration, works very good.

tmesolutions's picture
2 pencils
tmesolutions

Fantastic idea, VW are always coming up with great stuff like this.

We provide web design in Kent - view our portfolio and ask us for more info! :)

Jexep's picture
190 pencils
Jexep

Excellent!!!

my marketing blog (Thai Language): http://jexep.net