Volkswagen Golf BlueMotion: Roulette

Average: 9 (102 votes)

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville
Published: August 2011

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18 comments

Diplodokus's picture
1641 pencils
DiplodokusWednesday, August 17, 2011 - 17:13

Perfect!

Nike Diesel's picture
13048 pencils
Nike DieselThursday, August 18, 2011 - 04:28

Damn that's a great idea!!! Pure envy :)

peticaca's picture
191 pencils
peticacaThursday, August 18, 2011 - 04:38

Greaaat!

lessismore's picture
251 pencils
lessismoreThursday, August 18, 2011 - 10:27

sweet

Flurb's picture
232 pencils
FlurbThursday, August 18, 2011 - 11:20

It might just be the gambling addict in me talking, but that's smart.

kleenex's picture
15818 pencils
kleenexThursday, August 18, 2011 - 12:20

Now that idea works for me.

stevel's picture
429 pencils
stevelThursday, August 18, 2011 - 13:42

that's cannes material. brilliant.

Glut's picture
4083 pencils
GlutThursday, August 18, 2011 - 14:17

awesome!

dsklan's picture
1913 pencils
dsklanFriday, August 19, 2011 - 07:51

nothing new just an old fashioned lottery game...

VampAd's picture
1163 pencils
VampAdFriday, August 19, 2011 - 11:55

Best.

BernbachOnRoids's picture
74 pencils
BernbachOnRoidsSunday, August 21, 2011 - 20:12

I wish I came up with that idea. Truly splendid.

http://twitter.com/#!/BernbachOnRoids
http://pinterest.com/bernbachonroids/

Ceballos's picture
519 pencils
CeballosMonday, August 22, 2011 - 08:51

Copywriter Eva Sannum?? She was Spanish Prince´s girlfriend :
http://personales.ya.com/fororeal/feleva2.htm

Great campaign :)

Lawson Hembree's picture
468 pencils
Lawson HembreeTuesday, August 23, 2011 - 00:00

Fantastic! Great integration of Google, social media, and TV ads to create an interactive and memorable experience!

Where can I get one of those cars?

I give it a 10.38 out of 10.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Temple's picture
9453 pencils
TempleSunday, September 4, 2011 - 08:53

Well done Norway. As usually, scandinavian advertising at its best.

krautland's picture
3241 pencils
krautlandTuesday, September 13, 2011 - 09:57

lovely.

olarreaga's picture
51 pencils
olarreagaFriday, October 21, 2011 - 04:52

Nice integration, works very good.

tmesolutions's picture
2 pencils
tmesolutionsWednesday, October 26, 2011 - 08:54

Fantastic idea, VW are always coming up with great stuff like this.

We provide web design in Kent - view our portfolio and ask us for more info! :)

Jexep's picture
190 pencils
JexepMonday, November 7, 2011 - 05:12

Excellent!!!

my marketing blog (Thai Language): http://jexep.net