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Volkswagen Golf BlueMotion: Roulette

Your rating: None Average: 9.2 (99 votes)

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville
Published: August 2011

18 Comments

Diplodokus's picture 1525 pencils
Diplodokus | Wed, 2011-08-17 16:13
10

Perfect!

Nike Diesel's picture 6832 pencils
Nike Diesel | Thu, 2011-08-18 03:28
10

Damn that's a great idea!!! Pure envy :)

peticaca's picture 195 pencils
peticaca | Thu, 2011-08-18 03:38
10

Greaaat!

lessismore's picture 251 pencils
lessismore | Thu, 2011-08-18 09:27
9

sweet

Flurb's picture 208 pencils
Flurb | Thu, 2011-08-18 10:20

It might just be the gambling addict in me talking, but that's smart.

kleenex's picture 8394 pencils
kleenex | Thu, 2011-08-18 11:20

Now that idea works for me.

stevel's picture 350 pencils
stevel | Thu, 2011-08-18 12:42
10

that's cannes material. brilliant.

Glut's picture 4076 pencils
Glut | Thu, 2011-08-18 13:17
9

awesome!

dsklan's picture 1789 pencils
dsklan | Fri, 2011-08-19 06:51

nothing new just an old fashioned lottery game...

VampAd's picture 64 pencils
VampAd | Fri, 2011-08-19 10:55

Best.

BernbachOnRoids's picture 58 pencils
BernbachOnRoids | Sun, 2011-08-21 19:12
10

I wish I came up with that idea. Truly splendid.

http://twitter.com/#!/BernbachOnRoids
http://pinterest.com/bernbachonroids/

Ceballos's picture 465 pencils
Ceballos | Mon, 2011-08-22 07:51
8

Copywriter Eva Sannum?? She was Spanish Prince´s girlfriend :
http://personales.ya.com/fororeal/feleva2.htm

Great campaign :)

Lawson Hembree's picture 362 pencils
Lawson Hembree | Mon, 2011-08-22 23:00
10

Fantastic! Great integration of Google, social media, and TV ads to create an interactive and memorable experience!

Where can I get one of those cars?

I give it a 10.38 out of 10.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Temple's picture 7778 pencils
Temple | Sun, 2011-09-04 07:53

Well done Norway. As usually, scandinavian advertising at its best.

krautland's picture 3204 pencils
krautland | Tue, 2011-09-13 08:57
8

lovely.

olarreaga's picture 51 pencils
olarreaga | Fri, 2011-10-21 03:52
7

Nice integration, works very good.

tmesolutions's picture 2 pencils
tmesolutions | Wed, 2011-10-26 07:54

Fantastic idea, VW are always coming up with great stuff like this.

We provide web design in Kent - view our portfolio and ask us for more info! :)

Jexep's picture 190 pencils
Jexep | Mon, 2011-11-07 05:12
9

Excellent!!!

my marketing blog (Thai Language): http://jexep.net

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