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Volkswagen Beetle: 3-track

Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Art Director: Alicia Outschoorn
Copywriters: Cooper Evoy, Jon Taylor
Agency Producer: Andrea Hull
Director, Digital Strategy & Social Media: Nicole Milette
Account Director: Sonia Ruckemann
Sr. Account Executive: Beatrice Recio
Production Company: Untitled Films
Director: Wendy Morgan
Director of Photography: John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Michael Smith
Editors: Dave De Carlo, Rooster Post
Flame Artists: Andrew Rolfe, Fort York
Colourist: Wade Odlum / Alter Ego
Senior Developer: Ricardo Peters

6 comments

CrackerJackWorks's picture
CrackerJackWorks
14535 pencils

Kinda neat how the transitions mesh

kleenex's picture
kleenex
34165 pencils

They fully nailed all three versions of the same song.

Mark Zanghi's picture
Mark Zanghi
34 pencils

VERY, very, cool! Loved this. Very entertaining!

MacMonkey's picture
MacMonkey
293 pencils

That band is smart. They tricked Volkswagen into paying for their video and giving them a bit of money on top of it. I hardly noticed the car at all because I was so busy clicking on the buttons and seeing if the song lined up and then looking at the bar to make sense of it all.

kgeiger's picture
kgeiger
7176 pencils

I've seen this basic idea done before by a number of automotive brands, but never done quite as well, or quite as viral. Cheers.

MacMonkey's picture
MacMonkey
293 pencils

"... or quite as viral" ... What does that mean? This has 44,000 views in almost two weeks. If it suddenly takes off now it will only be because paid media kicked in.

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