Advertisement

Automatic skip ad

Agency: 
Published/Aired: 
April 2013

Automatic Skip Ad Volkswagen AlmapBBDO

Description: 

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”.

Digital advertisment created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Directors: Renato Simões, Bruno Prosperi
Online Creation Co-Directors: Luciana Haguiara, Sandro Rosa
Art Director: André Leotta
Copywriter: Leo Avila
Digital Production Director: Fernando Boniotti
Digital Media Piece Programming: A Madre
Art Buyers: Tereza Setti, Ana Cecilia da Costa
Account Executives: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Vanessa Silva
Planners: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Kauê Lara Cury, Raphael Vignola, Larissa Porto de Andrade

Comments (5)

Log in or register to post comments

Highest Rated

jackw's picture
jackw
Activity Score 42

Why is this a smart use of 5 seconds? You still have to wait 5 seconds. And nothing interesting happens in the meanwhile.

dsklan's picture
dsklan
Activity Score 1926

yes, i like it

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19427

yes, me too

kleenex's picture
kleenex
Activity Score 46971

Didn't we already see this type of concept like a week or two ago at this place??

luilasl's picture
luilasl
Activity Score 7

Smart use of 5 seconds.

jackw's picture
jackw
Activity Score 42

Why is this a smart use of 5 seconds? You still have to wait 5 seconds. And nothing interesting happens in the meanwhile.

Advertisement