Volkswagen: App Book, The Legend of Saci

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
Published: December 2011

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5 comments

78 pencils

Divesh MehtaTuesday, March 20, 2012 - 07:53

Not at par with other ideas explored online....

4422 pencils

andyleftyTuesday, March 20, 2012 - 08:44

It's okay. Found the intro disorientating.

15726 pencils

kleenexTuesday, March 20, 2012 - 11:01

Not this stuff again!?!?!?!?

468 pencils

Lawson HembreeTuesday, March 20, 2012 - 17:32

An attempt at using the advantages offered by a tablet. Not too bad, but has a ways to go before it's really great.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

76 pencils

KearnSaturday, April 28, 2012 - 13:42

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