Volkswagen: App Book, The Legend of Saci

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero

December 2011


Divesh Mehta's picture
Divesh Mehta
78 pencils

Not at par with other ideas explored online....

andylefty's picture
4535 pencils

It's okay. Found the intro disorientating.

kleenex's picture
40216 pencils

Not this stuff again!?!?!?!?

Lawson Hembree's picture
Lawson Hembree
444 pencils

An attempt at using the advantages offered by a tablet. Not too bad, but has a ways to go before it's really great.

Kearn's picture
76 pencils


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