Volkswagen Amarok: Virtual Live Test

In 2010 Volkswagen launched Amarok, its first medium size pickup in Brazil, debuting in an extremely competitive market and full of great business opportunities. And since VW had never explored this area before, we decided to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the consumer could drive the pickup without leaving home. More here.

Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcello Serpa, Sérgio Mugnaini
Art Director: Tiago Marcondes
Copywritter: Marcelo Pignatari
Art Assistant: Lucas Amaral
Information Architect: Vanessa Marques, Andressa Curvelo da Silva
Event Production Company: Melhor Eventos
Sound Production Company: Cromo.sônica
Project Assistant: Ana Maria Machado
Streaming Company: Sétima Arte
Developers Companies: On Interactive e Jazz
Technology Directors: Raphael Strada e João Lopes
Account Team: Fernão Cosi, Vanessa Previero, Rodrigo Falcão, Carla Magro
Media Team: Ricardo Medeiros, Isabelle Fernandes, Ariane Coelho
Published: July 2010

4 comments

Guest's picture
Guest

exc!

Colish's picture
Colish
146 pencils

Done. 432 times.

Silver One Show last year.

Guest's picture
Guest

Colish= no idea! do your own ideas!

dsklan's picture
dsklan
1927 pencils

who wants to testdrive a car via internet?

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