Vodafone: Pixel Hunt


To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, we launched a website where the user has to search for the winning pixels in a picture of 5 millions pixels. The winning pixels are one hundred and each one of them contains a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Micheal Ploj, Michael Behrens
Art Directors: Tommy Norin, Andres Maldonado
Copywriter: Salvatore Russomanno
Concept: Philipp Dietz, Simone Bitzer
Designer: Boris Lisdat
Programmers: Franziska Löffler, Björn Scholl, Frederik Mellert
Account: Claudia Schomburg
Published: November 2010

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Guest's picture

Done. And boring.

sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

robinstam's picture
213 pencils

Dear guest,

About the link you gave: that is actually the website of this competition. So it's not done. And the fact that people already clicked 2.000.000 pixels proves your second statement wrong I guess.

morse's picture
15590 pencils

Quite a nice way to dramatize the message.

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