Vodafone: Pixel Hunt


To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, we launched a website where the user has to search for the winning pixels in a picture of 5 millions pixels. The winning pixels are one hundred and each one of them contains a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Micheal Ploj, Michael Behrens
Art Directors: Tommy Norin, Andres Maldonado
Copywriter: Salvatore Russomanno
Concept: Philipp Dietz, Simone Bitzer
Designer: Boris Lisdat
Programmers: Franziska Löffler, Björn Scholl, Frederik Mellert
Account: Claudia Schomburg

November 2010


Guest's picture

Done. And boring.

sirvan's picture
29860 pencils



"I love some things, and don't love some other things."

robinstam's picture
215 pencils

Dear guest,

About the link you gave: that is actually the website of this competition. So it's not done. And the fact that people already clicked 2.000.000 pixels proves your second statement wrong I guess.

morse's picture
16993 pencils

Quite a nice way to dramatize the message.

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