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Experience Virgin America

Agency: 
Published/Aired: 
September 2012
Description: 

URL: http://experiencevirginamerica.com

Virgin America, the airline known for reinventing domestic travel, brings its tech and design-driven in-flight experience to life through an integrated multi-media campaign that features some of the airline’s frequent flyers. At the centerpiece of the campaign is a digital experience that brings the airline’s next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers. The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee. Virgin America also invited these same frequent flyers to curate aspects of the airline’s already unique in-cabin experience – including playlists, film picks and new menu items offered via the touch-screen Red™ in-flight entertainment platform.

Advertising Agency: Eleven, San Francisco, USA
Chief Creative Officer: Mike McKay
Creative Directors: Ted Bluey, Bryan Houlette
Art Director: Matthew Wakeman
Copywriter: Joanne Torres
Directors: Eric Joiner, Ben Tricklebank
Production Company: Tool

Comments (5)

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Highest Rated

TimTix's picture
TimTix
Activity Score 78

Boring and totally useless. Why make all that "interactive" fuzz to show what I know will happen? Drag the arrow, the arrow will get off. Surprise.

al_bruch's picture
al_bruch
Activity Score 25

nice

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

fun and well executed.

kleenex's picture
kleenex
Activity Score 43505

Great website.

david_lee9999's picture
david_lee9999
Activity Score 85

nicely done

TimTix's picture
TimTix
Activity Score 78

Boring and totally useless. Why make all that "interactive" fuzz to show what I know will happen? Drag the arrow, the arrow will get off. Surprise.

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