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Slim

Agency: 
Published/Aired: 
December 2012
Description: 
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Chico Lucas
Additional credits: Vitor Barros, Caio Leão

Comments (5)

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Highest Rated

Bob.C's picture
Bob.C
Activity Score 1161

I agree with sacrilegend, solid idea, but bland implementation. From the "enter your name" to the thinning font it's actually kind of dull. Maybe a cartoon or a photoshopped figure that changes, but something that brings excitement and reward to the process would probably have made it a better selling too even if it lost some of the elegance.

ankitadv's picture
ankitadv
Activity Score 818

very nice

VampAd's picture
VampAd
Activity Score 1151

No.

kleenex's picture
kleenex
Activity Score 43452

NOT great, but not horrible.

sacrilegend's picture
sacrilegend
Activity Score 3392

Idea is pretty cool, but the execution kills it completely. No one is going to interact with a blank ad calling for you to enter your name. If they for some reason do, they'll shake it once, think it did nothing, and move on. Really terrible.

Bob.C's picture
Bob.C
Activity Score 1161

I agree with sacrilegend, solid idea, but bland implementation. From the "enter your name" to the thinning font it's actually kind of dull. Maybe a cartoon or a photoshopped figure that changes, but something that brings excitement and reward to the process would probably have made it a better selling too even if it lost some of the elegance.

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