Villa Forma Gym: Slim

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Chico Lucas
Additional credits: Vitor Barros, Caio Leão
Published: December 2012


ankitadv's picture
826 pencils

very nice

VampAd's picture
1153 pencils


kleenex's picture
35230 pencils

NOT great, but not horrible.

sacrilegend's picture
2500 pencils

Idea is pretty cool, but the execution kills it completely. No one is going to interact with a blank ad calling for you to enter your name. If they for some reason do, they'll shake it once, think it did nothing, and move on. Really terrible.

Bob.C's picture
1163 pencils

I agree with sacrilegend, solid idea, but bland implementation. From the "enter your name" to the thinning font it's actually kind of dull. Maybe a cartoon or a photoshopped figure that changes, but something that brings excitement and reward to the process would probably have made it a better selling too even if it lost some of the elegance.

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