VicRoads: CityGT
A campaign for VicRoads via JWT Melbourne, targeting young drivers and encouraging them not to talk on the mobile phone while driving.
Advertising Agency: JWT Melbourne, Australia
Creative Team: Harsh Kapadia, Chris Andrews
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Director of Digital: Daniel King
Account Director: Prue Tehan, Matthew Lonergan
Production Company: Millipede
Published: September 2009
Comments
Developing a software for the campaign is to much work. As it is well appreciated by Australian media, we can say it worked.
But to me, a campaign shall do its work without the need of a media support.
Really cool idea. Probably expensive but cool.
I wonder tho, how much people have an iPhone. That's the Achilles heel of this approach I think.
How on earth would the screen know in what angle the phone is held?
Wireless connection I suppose. iPhone has a motion sensor that knows what angle the phone is held. If it sends that information to the screen, it knows.
Thx for the info, sounds not very useful (motion sensor) but amazing!
Hmm, way too close to this in my opinion:
http://adsoftheworld.com/media/online/ovk_parents_of_child_road_victim...
It isn't close, it's practicly the same.