September 2009

A campaign for VicRoads via JWT Melbourne, targeting young drivers and encouraging them not to talk on the mobile phone while driving.

Advertising Agency: JWT Melbourne, Australia
Creative Team: Harsh Kapadia, Chris Andrews
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Director of Digital: Daniel King
Account Director: Prue Tehan, Matthew Lonergan
Production Company: Millipede

Comments (4)

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Highest Rated

daniel ieraci's picture
daniel ieraci
Activity Score 333
satrianee's picture
Activity Score 3748

Developing a software for the campaign is to much work. As it is well appreciated by Australian media, we can say it worked.

But to me, a campaign shall do its work without the need of a media support.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Really cool idea. Probably expensive but cool.

I wonder tho, how much people have an iPhone. That's the Achilles heel of this approach I think.

daniel ieraci's picture
daniel ieraci
Activity Score 333
ShaniG's picture
Activity Score 17214

It isn't close, it's practicly the same.