VicRoads: CityGT
A campaign for VicRoads via JWT Melbourne, targeting young drivers and encouraging them not to talk on the mobile phone while driving.
Advertising Agency: JWT Melbourne, Australia
Creative Team: Harsh Kapadia, Chris Andrews
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Director of Digital: Daniel King
Account Director: Prue Tehan, Matthew Lonergan
Production Company: Millipede
Published: September 2009
4 Comments
Developing a software for the campaign is to much work. As it is well appreciated by Australian media, we can say it worked.
But to me, a campaign shall do its work without the need of a media support.
Really cool idea. Probably expensive but cool.
I wonder tho, how much people have an iPhone. That's the Achilles heel of this approach I think.
http://jackmancer.com/
http://twitter.com/jackmancer/
Hmm, way too close to this in my opinion:
http://adsoftheworld.com/media/online/ovk_parents_of_child_road_victim...
It isn't close, it's practicly the same.