VicRoads: CityGT

A campaign for VicRoads via JWT Melbourne, targeting young drivers and encouraging them not to talk on the mobile phone while driving.

Advertising Agency: JWT Melbourne, Australia
Creative Team: Harsh Kapadia, Chris Andrews
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Director of Digital: Daniel King
Account Director: Prue Tehan, Matthew Lonergan
Production Company: Millipede
Published: September 2009

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4 comments

satrianee's picture
satrianee
3748 pencils

Developing a software for the campaign is to much work. As it is well appreciated by Australian media, we can say it worked.

But to me, a campaign shall do its work without the need of a media support.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Really cool idea. Probably expensive but cool.

I wonder tho, how much people have an iPhone. That's the Achilles heel of this approach I think.

daniel ieraci's picture
daniel ieraci
333 pencils
ShaniG's picture
ShaniG
17214 pencils

It isn't close, it's practicly the same.

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