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Chain of friends

Published/Aired: 
June 2012
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Description: 

Finnish luxury design retailer Vepsäläinen wanted to promote the idea that great design is affordable to everyone.
We created the social game/campaign Chain of friends. This Facebook game invites design lovers to rally their friends for support in purchasing a true design classic from the Vepsäläinen store. But the friends don't have to drop any cash - they just have to join the players' chain of friends to help out! The competitor with the longest chain gets to purchase their design piece of choice for an insanely low price - what the daily cost would have been, calculated from the estimated lifespan (years). This means that you would get an amazing Arne Jacobsen Egg-chair for as low as 0.32EUR.

Case study: http://www.weareyours.com/work/vepsalainen-chain-of-friends

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