Vax: The Banner that Sucks


Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Interactive Director: Guy Poreh
Project Manager: Amichay Katan
Traffic: Nir Diamant
Copywriter: Nadav Raviv
Designers: Arkadi Greenman, Yaarit Rosenfeld, Ilya Phatelevich
Programmer: Alex Vasilenko, Roman Rozanov
Interactive Studio Manager: Lena Ferldman

March 2010


dsklan's picture
1926 pencils


patUDAY's picture
436 pencils

Nice 1.

UDAYpatwardhan@+91 22 98206 54722

Adaddicted's picture
3435 pencils



xcreativity's picture
2374 pencils

ahaha nice one

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atb2005's picture
13561 pencils

It's interesting indeed. I have to say this is one of the wackiest - in a good funny way - campaigns I've seen for vacuum cleaners. It does get your attention! How do they know what a "bad cookie" is though? Awesome execution!

R U serious's picture
R U serious
416 pencils

Oh please... The execution is awful and the whole thing is a scam. It's been a long time since the OS's developers blocked that kind of script. Just think that if this thing can delete a temporary can also delete any other file.

Say my name, say my name...

TigerEtiquette's picture
12 pencils

I'm not overly thrilled with the overall feel of it. Maybe if the last part of the banner said something along the lines of how the Vax cleaned your computer now let it clean your home. Not that exactly but something like it. I agree with R U serious too along lines of function. I think its a good idea that just wasn't thought out.

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