V Energy Drink: Switcheroo

Australians are known for being easy going and not taking small things too seriously. With the concept "No regrets, mate", the Australian energy drink "V" challenges you to try their laid back lifestyle: Write whatever you want on a friend´s Facebook wall for one hour. Your only problem is that your friend can update your profile at the same time.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Account Director: Jan Tallroth
Art Director: Daniel Forero, Daniel Wahlgren
Copywriter: Magnus Andersson
Planner: Leon Phang
Account Manager: Stephanie Gill
Designer: Dennis Phang
Production Company: Awkward Group, Ding

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4 comments

16792 pencils

kleenexSunday, September 30, 2012 - 18:54

I love the idea.

522 pencils

henitoMonday, October 1, 2012 - 09:05

why would i want to do this? what's laid back about that? don't get it ...

261 pencils

AD-rianThursday, October 11, 2012 - 10:44

I have very similar concerns. And I don't get the connection to the brand or the product at all.

1735 pencils

iambusyFriday, October 5, 2012 - 03:20

good execution..

busy.

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