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V Energy Drink: Switcheroo

Australians are known for being easy going and not taking small things too seriously. With the concept "No regrets, mate", the Australian energy drink "V" challenges you to try their laid back lifestyle: Write whatever you want on a friend´s Facebook wall for one hour. Your only problem is that your friend can update your profile at the same time.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Account Director: Jan Tallroth
Art Director: Daniel Forero, Daniel Wahlgren
Copywriter: Magnus Andersson
Planner: Leon Phang
Account Manager: Stephanie Gill
Designer: Dennis Phang
Production Company: Awkward Group, Ding

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4 comments

kleenex's picture
kleenex
22728 pencils

I love the idea.

henito's picture
henito
533 pencils

why would i want to do this? what's laid back about that? don't get it ...

AD-rian's picture
AD-rian
261 pencils

I have very similar concerns. And I don't get the connection to the brand or the product at all.

iambusy's picture
iambusy
2177 pencils

good execution..

busy.

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